It is generally accepted that organisations which have a clear vision and values have greater chances of success than those whose vision and values are unclear and blurred.
One of Babergh’s Strategic Priorities is to shape, influence and provide the leadership to enable growth whilst protecting and enhancing our environment. One of the outcomes flowing from this priority is that Babergh is open for business and a champion of the local economy.
So it was with some surprise that when visiting the Council’s office foyer in Corks Lane I saw “Take One” boxes advertising theatre and amusements in Norfolk.
I’m always irked when I see pamphlets in Hadleigh promoting Lavenham and yet I never see any leaflets in Lavenham promoting Hadleigh despite Hadleigh Town Council offering to supply as much literature as needed.
Babergh has spent considerable time formulating its vision and priorities. If you want to bring the vision and values to life we all have to “live the brand”. It’s part of the why and how you work. You can see living the brand in any High Street bank where all staff conform to the dress code. It reinforces the values represented by the brand.
So why aren’t Babergh staff living the brand and sharing the values? Why do we promote activities outside of Babergh and even outside Suffolk? Babergh has plenty of attractions and if you are so minded go to http://hadleigh.onesuffolk.net/assets/Tourism/Town-Guide-2011.pdf for a copy of Hadleigh’s Town Guide.
Perhaps running Babergh is like running a cemetery: you’ve got a lot of people under you but nobody listens.